Insurance

AA Insurance Brokers, AI Lead Gen

AA Insurance Brokers partnered with Thaiger AI to accelerate lead generation and boost visibility across Thailand. Within weeks, the AI-powered system and multi-channel media campaigns delivered consistent appointments, improved conversion rates, and enabled AA to scale its proven model globally.

AA Insurance for the best prices and products

Challange

AA Insurance Brokers faced fragmented digital outreach, slow lead conversion, and inconsistent online engagement across its offices in Thailand. The company needed a unified system that could generate qualified leads faster, streamline appointment booking, and provide the visibility required to support both local growth and international expansion.

Solution

Thaiger AI launched a phased rollout: starting with an AI chatbot and appointment funnel across all Thai branches, then adding Thaiger Media sponsorship and content exposure to drive traffic. After proving ROI locally, the solution was expanded globally, creating a repeatable model for consistent lead generation and multi-channel engagement.

Result

Appointments were generated within 7 days, and every Thai office achieved ROI in just 6 weeks. Increased traffic and engagement from Thaiger Media sponsorship amplified the AI funnel’s performance, paving the way for AA’s rapid global rollout. The partnership delivered scalable, measurable growth at speed.

Background

AA Insurance Brokers is one of Thailand’s most respected insurance brokerages, known for its excellent reputation, trusted service, and extensive network of highly capable agents. With deep expertise across health, life, and corporate insurance, AA consistently delivers high conversion rates once leads reach their team. The company has long been recognised as a leader in its field, with the infrastructure, experience, and people to scale rapidly.

Challenge

Despite its strong market standing, AA faced one critical obstacle: a reliable and constant flow of leads at volume. While its agents excelled at closing business, previous digital marketing efforts and lead generation endeavours had failed to deliver sustainable results.

Outreach remained fragmented, offices lacked a unified system, and the company needed a solution that could match its reputation with the lead pipeline necessary for both Thai market dominance and international expansion.

Solution

Phase 1 – AI Standard Launch: Thaiger AI WhatsApp chatbot and appointment/communications funnel deployed across all Thai branches (with connections to each agent's calendars), generating first appointments within 7 days.
Phase 2 – Media Expansion: Sponsorship and content campaigns through Thaiger Media boosted visibility, funnelling traffic into the AI system.
Phase 3 – Global Rollout: After proven success in Thailand, AA scaled the same AI + Media model internationally.

Implementation Process

AI chatbot integrated across offices - functional within SMS, WhatsApp and Meta DMs
Appointment funnels were configured for each branch with an automated calendar integration connected to our ThaigerGo CRM system
Sponsorship and homepage banners deployed across Thaiger News (3m monthly users) and ASEANNOW Forum (1m monthly users)
Performance tracked weekly for fast optimisation
Expansion plan replicated in global markets

Results & ROI

First appointments booked within 7 days and ROI achieved across all Thai offices in 6 weeks
Hundreds of leads generated who might not buy today, but through the Long Term Nurture sequence, could come back any time in the next few years
Significant uplift in traffic and engagement through media sponsorships
Enabled faster global expansion using a proven, scalable playbook

Future Impact & Scalability

AA is now positioned to scale globally with a consistent lead generation infrastructure powered by Thaiger AI. The combination of AI automation and multi-channel media visibility forms a growth flywheel that can be adapted to new markets with minimal risk.