Travel and Leisure
Travel and Leisure
BoatCrowd, Paid Search and Partnerships
BoatCrowd, Paid Search and Partnerships
BoatCrowd built a yacht rental marketplace quickly, but a new website has no search authority, so waiting for organic traffic was not an option. The Thaiger ran paid acquisition and conversion optimisation for a year.
BoatCrowd built a yacht rental marketplace quickly, but a new website has no search authority, so waiting for organic traffic was not an option. The Thaiger ran paid acquisition and conversion optimisation for a year.
Challange
Challange
Generate leads immediately for a two-sided marketplace with no domain authority, at a cost per lead that the commission on a charter could support.
Generate leads immediately for a two-sided marketplace with no domain authority, at a cost per lead that the commission on a charter could support.
Solution
Solution
Search advertising for fast, intent-driven traffic; on-site lead capture optimisation so no click was wasted; and introductions to partners in key charter locations to grow supply and revenue.
Search advertising for fast, intent-driven traffic; on-site lead capture optimisation so no click was wasted; and introductions to partners in key charter locations to grow supply and revenue.
Result
Result
Customer acquisition through paid search at a cost that made BoatCrowd profitable on the first booking rather than relying on customer lifetime value.
Customer acquisition through paid search at a cost that made BoatCrowd profitable on the first booking rather than relying on customer lifetime value.
"Thaiger helped us acquire customers through SEM at a price that allowed us to be profitable on the first sale. No one else we worked with was able to do this; they just talked about LTV." Vadim Garr, CEO, BoatCrowd