Retail
Retail
Krungthong Plaza, Event Launch
Krungthong Plaza, Event Launch
Krungthong Plaza, Bangkok's wholesale clothing centre, chose The Thaiger to announce Miss Krungthong 2022, Thailand's first all-inclusive plus-size beauty pageant.
Krungthong Plaza, Bangkok's wholesale clothing centre, chose The Thaiger to announce Miss Krungthong 2022, Thailand's first all-inclusive plus-size beauty pageant.
Challange
Challange
Raise awareness of the mall and its event among a broad Thai and international audience in a short window before the pageant.
Raise awareness of the mall and its event among a broad Thai and international audience in a short window before the pageant.
Solution
Solution
A feature article on thethaiger.com and a video on The Thaiger's YouTube channel, both pushed through social media.
A feature article on thethaiger.com and a video on The Thaiger's YouTube channel, both pushed through social media.
Result
Result
The article reached 5,000 views on the site and 3,700 people on Facebook. Planned for two months, the engagement was extended as results came in.
The article reached 5,000 views on the site and 3,700 people on Facebook. Planned for two months, the engagement was extended as results came in.