Retail
Retail
Siam Piwat, PR and Video
Siam Piwat, PR and Video
Siam Piwat, with over 60 years in retail and real estate, owns some of Bangkok's best-known malls. From December 2022 it used The Thaiger to reach an international audience for its events and campaigns.
Siam Piwat, with over 60 years in retail and real estate, owns some of Bangkok's best-known malls. From December 2022 it used The Thaiger to reach an international audience for its events and campaigns.
Challange
Challange
Promote events and seasonal campaigns to an international, English-reading audience as well as Thai readers, with PR and video in both languages.
Promote events and seasonal campaigns to an international, English-reading audience as well as Thai readers, with PR and video in both languages.
Solution
Solution
A package of PR articles, SEO-optimised content and campaign videos in Thai and English published across The Thaiger's site and social channels.
A package of PR articles, SEO-optimised content and campaign videos in Thai and English published across The Thaiger's site and social channels.
Result
Result
Planned as a one-year engagement, extended beyond it. The collaboration expanded the reach of Siam Piwat's PR and seasonal videos to The Thaiger's international readership.
Planned as a one-year engagement, extended beyond it. The collaboration expanded the reach of Siam Piwat's PR and seasonal videos to The Thaiger's international readership.