Airline

VietJet, Media Campaign

VietJet, Vietnam's low-cost airline, wanted to be noticed by international travellers flying to and from Thailand. From January 2022 The Thaiger ran a media package across its website, social channels, YouTube and the Good Morning Thailand show.

Challange

VietJet's own SEO content did not reach English-speaking travellers, and language and cultural differences made it hard to build awareness outside Vietnam.

Solution

An SEO-optimised article and a press release on thethaiger.com, a 'This is Thailand' YouTube feature, and 15-second ad slots on the Good Morning Thailand show, all pushed through The Thaiger's social channels.

Result

SEO article: 2.7K page views, 134K social reach, 1K engagements. Press release: 3K views, 100K social reach. YouTube video: 17K views, 225 likes, 58 comments. Good Morning Thailand ads: 327K views, 16K likes, 4.4K comments. Planned for 8 months, extended on results.

"While our on-page SEO has always been strong, we needed fresh content and a more active social presence. Thaiger stepped in and managed this seamlessly." Kim Nguyen, Marketing Head, VietJet