Finance
Finance
XM, Thai Market Awareness
XM, Thai Market Awareness
XM is a global online trading platform, well known in the West but facing tough competition in Thailand. From August 2023 The Thaiger ran a Thai-market awareness programme aimed at younger Thai-speaking traders.
XM is a global online trading platform, well known in the West but facing tough competition in Thailand. From August 2023 The Thaiger ran a Thai-market awareness programme aimed at younger Thai-speaking traders.
Challange
Challange
Establish trust and recognition for a foreign trading brand with a young Thai audience that had never heard of it, in a crowded market.
Establish trust and recognition for a foreign trading brand with a young Thai audience that had never heard of it, in a crowded market.
Solution
Solution
A rounded plan across The Thaiger's Thai-language channels: articles, video and social, including the agency's first sponsored TikTok video. Thaiger managed all aspects of the project end to end.
A rounded plan across The Thaiger's Thai-language channels: articles, video and social, including the agency's first sponsored TikTok video. Thaiger managed all aspects of the project end to end.
Result
Result
Planned as a three-month trial, the programme was extended as awareness and engagement kept growing. XM remains one of the largest clients The Thaiger's media team has worked with.
Planned as a three-month trial, the programme was extended as awareness and engagement kept growing. XM remains one of the largest clients The Thaiger's media team has worked with.
"Our goal was to establish trust and increase brand recognition among young Thai speakers. Thaiger took the lead, managing all aspects of the project, and developed a well-rounded strategy." Gib Chanreongwon, Regional Marketing Manager, XM