Thailand has set a goal to become Southeast Asia’s AI powerhouse,  and for businesses across the country, now is the time to get on board. With growing government support, a nationwide AI upskilling push, and booming interest in AI tools, adoption is no longer a luxury. It’s a competitive necessity.

AI adoption is picking up pace across Thailand. A 2024 study found that nearly 18% of Thai companies were already using AI, and over 73% plan to adopt it soon. Government initiatives are also in place to upskill AI literacy in Thailand.

From small businesses to national enterprises, Thai companies are increasingly looking to AI to improve efficiency, boost productivity, and gain a competitive edge. If you have the same goal in mind, here is our 6-step roadmap for AI adoption.

The 6-Step Roadmap for AI Adoption 

1. Start With Goals, Not Buzzwords 🎯

Before diving into tech, define what you’re trying to solve. Are you aiming to reduce operational costs, improve customer response times, or unlock new revenue streams? Focus on a real business pain point instead of vague ambitions to “implement AI.”

Clear goals will guide your entire journey and help you measure success.

2. Assess Your Readiness ✅

Not all businesses are equally prepared for AI. Assess your:

• Data quality: Is your customer, sales, or operations data structured and usable?

• Infrastructure: Can your systems support AI tools and APIs?

• Team: Do you have internal AI knowledge or a willingness to train?

• Culture: Is your company open to change?

  
  

3. Build a Strong Data Strategy 📊

No AI can function without good data. You'll need to establish proper data governance, secure storage, and integration across your tools and platforms. Make sure your systems comply with Thailand’s PDPA (Personal Data Protection Act), especially if you’re handling customer information.

Quality data fuels accurate predictions, smarter automation, and more relevant customer engagement.

4. Choose the Right Tools and Partners 🧰

You don’t need to build everything from scratch. Most Thai businesses will benefit from starting with pre-built AI solutions, like chatbot platforms, AI CRMs, or predictive analytics tools.

You need a local solution provider, such as Thaiger AI, that understands the Thai language, consumer behaviour, and regulatory landscape. This will save time, reduce costs, and improve results.

Book a consultation today!

5. Launch a Pilot Project 🚀

Rather than overhauling everything at once, start small. Run a low-risk pilot, for example, an AI chatbot for customer service or a basic lead-scoring model in sales.

Build a cross-functional team (IT, marketing, ops) and track outcomes closely. This phase is about learning fast and building internal momentum.

6. Monitor, Learn, and Scale 📈

Once live, you'll need to monitor KPIs, collect user feedback, and make adjustments. The businesses that win with AI are those that iterate and evolve, not those that install it once and walk away.

Case Study: AI Implementation in Real Estate

The Problem:

FazWaz, one of Thailand’s leading real estate platforms, struggled to keep rental property data updated. Manually calling thousands of landlords was slow, expensive, and impossible to scale. Their rental support team faced rising overheads, poor efficiency, and too many unanswered calls.

The Solution:

Thaiger AI deployed an AI-powered voice calling system, using tools like Make, Vapi, and Airtable to automate landlord outreach. The system used a human-like voice, triggered calls at optimal times, and logged responses in real time, with ChatGPT summarising the data into usable updates.

The Results:

• 📈 97% response rate from landlords

• 💰 Saved 55,000 to 65,000 baht per month by reducing headcount

• 🤖 Near-zero manual work for the rental team

• 📊 Real-time property data synced directly to FazWaz’s database

With this success, FazWaz now plans to expand AI automation to cover buyer/seller interactions, WhatsApp outreach, and AI-powered price trend analysis.

With the right goals, tools, and mindset, any business, big or small, can begin using AI to cut costs, streamline operational services, and unlock a new growth ceiling altogether.

Whether you’re launching your first chatbot or analysing your supply chain with AI, the most important step is simply to start.

Need help assessing your AI readiness or launching your first project? Book a consultation with Thaiger AI today.