While many Thai businesses are intrigued by automation, few know how to calculate whether it pays off. So let’s break down the real ROI of AI, how to measure it in Thai business contexts, and how you can confidently decide if your AI spend is worth it.

📊 What Is the AI Payback Period?

The payback period is the time it takes for your investment in AI to cover its own cost. After this point, every baht saved or earned is pure profit.

Formula:
Payback Period = Initial AI Investment ÷ Monthly Cost Savings or Revenue Increase

💡 Why This Matters More Than Ever

In 2025, many Thai businesses are tightening budgets while looking for smarter ways to scale. AI offers:

• ⚡ Faster lead response → more sales

• 📉 Reduced staffing costs → more margin

• 📈 Automated follow-ups → higher conversion

• 📥 24/7 support → better customer retention

🔍 Step-by-Step: How to Calculate AI ROI for Your Business

✅ 1. Define What You’re Replacing or Enhancing

Are you automating:

• A full-time customer service role?

• Manual lead qualification?

• Daily appointment setting?

• Internal reporting or admin work?

Example: A sales support rep costs you ฿25,000/month.

✅ 2. Estimate Monthly Value Gained

Think in terms of:

• 💸 Labour cost saved

• 💼 New business or sub-branch closed thanks to faster follow-up

• 📉 Drop in missed opportunities or lead loss

• 🕒 Time saved by team (converted into salary cost or project value)

Example:

• AI replaces 80% of a rep’s work (worth around ฿20,000/month)

• Adds 5 new bookings/month = +฿50,000 revenue

• Total estimated monthly value = ฿70,000

✅ 3. Subtract Your AI Cost

Let’s say you use Thaiger AI’s Growth Plan at ฿30,000/month.

ROI = (฿70,000 – ฿30,000) ÷  ฿30,000 x 100% = 133% ROI per month
Payback Period = ฿30,000 ÷ ฿70,000 = 0.42 months (under 2 weeks!)

⚙️ AI Payback Calculator (Quick Version)

🚀 Why Thaiger AI Achieves ROI Faster

Unlike general AI platforms, Thaiger AI is conversion-first. We don’t just give you tools, we build AI workflows that directly improve:

• 💬 Lead response speed

• 🗓️ Booking efficiency

• 📲 Multi-platform engagement (WhatsApp, Meta, Google)

• 📈 CRM pipeline performance

• 🔁 Customer retention

And since we integrate with your existing stack, there’s no need for new hires or expensive re-training.

📣 TL;DR: AI Pays Off,  But Only When You Measure It Right

Don’t implement AI because it’s trendy. Do it because:

• It saves money

• It makes more money

• It does both quickly

👉 Want a custom ROI forecast for your business? Book a free call and we’ll calculate your AI payback period before you spend a single baht.